
Topic
How Celebrity Podcast Deals Get Valued: CPM, Downloads and Ad Splits
A star's microphone is worth what advertisers will pay per thousand ears — here is how the number gets built.

A star's microphone is worth what advertisers will pay per thousand ears — here is how the number gets built.

Death ends a career. It does not end the brand — and someone still gets paid every time the name shows up.

Publicists, not newsrooms, write the rules of awards-season carpets — and the questions are negotiated weeks before anyone puts on a tux.

Obituaries get written years in advance. The hard part is deciding what to publish, and when.